Brand Course for International Students

chapter5
1.What is motivation?
2.What are five needs of Maslow’s hierarchy of needs theory?
3.Describe Herzberg’s motivation-hygiene theory.
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4.What are McGregor’s Theory X and Theory Y assumptions?
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5.What are the three needs McClelland proposed that are present in work situations?
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6.Describe how goal-setting theory explains employee motivation.
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7.What does reinforcement theory tell us about employee motivation?
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8.What are the motivation implications of equity theory?
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9.Describe the three key linkages in expectancy theory.
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14.What are leadership traits, and what has leadership research shown about traits?
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15.Contrast the findings of (a) the University of Iowa studies, (b) the Ohio State studies, (c) the University of Michigan studies, and (d) the managerial grid.
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18.According to Fiedler’s model, (a) when are task-oriented leaders more effective, and (b) when are relationship-oriented leaders more effective?
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