Brand Course for International Students
Control is the process of monitoring activities to ensure that they are being accomplished as planned and of correcting any significant deviations.
C ontrolling activities provide the critical link back to planning. If managers didn’t control, they would have no way of knowing whether or not their objectives and plans were on target and what future actions to take.
Control is important because (1) it’s only the way to know if goals are being met, and if not, why; (2) it provides information and feedback so managers feel comfortable empowering employees; and (3) it helps protect an organization and its assets.
4.What are the three steps in the control process?
The control process consists of three steps: measuring actual performance, comparing actual performance against a standard, and taking managerial action to correct deviations or inadequate standards.
5.Why is feedforward control the most desirable type of control?
Feedforward controls are desirable because they allow managers to prevent problems rather than cure them.
Concurrent control takes place while an activity is in progress and allows managers to correct problems before they become too costly. The major drawback of feedback control is that by the time the manager has the information, the damage has already been done. However, it does provide managers with meaningful information about how effective the planning effort was, and it can enhance employee motivation.
An effective control system has the following qualities: accuracy, timeliness, economy, flexibility, understandability, reasonable criteria, strategic placement, emphasis on the exception, multiple criteria, and corrective action.