Brand Course for International Students

Personal Information  
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Name: Zhang Yao
Certificate/Degree: Graduate/PhD candidate
Professional Title: Lecturer
Department: Department of Business Administration,School of Economics and Management
Address: School of Economics and Management, China University of Geosciences,Wuhan, Hubei,China
Postcode: 430074
Research Focus: International Business
Teaching  

Teaching Courses

1. Management (taught in English): international students, discipline basic course, 4 hours per week, 25 students/1 year

2. International Business: undergraduates, discipline basic course, 4 hours per week, 360 students/3 years

3. International Business Environment: undergraduates, discipline basic course, 4 hours per week, total 26 students/1 year


PracticeTeaching

1. The guidance for undergraduates’ graduation practice of Business Administration (taught in English), 10 students/3 years

2. The guidance for undergraduates’ bachelor degree thesis of Business Administration (taught in English), 10 students/3 years

3. The guidance for undergraduates’ teaching practice of Business Administration (taught in English), 46 students/1 year


Teaching Research Projects

1. The Chinese and foreign comparative study of teaching process of core curriculum for Business Administration, The Teaching Research Project Supported by China University of Geosciences (Wuhan), June 2009-May 2011, the core member

2. The Project of National Bilingual Teaching Model Course Management, Ministry of Education, July 2010-December 2014, the core member

3. The Project of Innovative Experimental Area for International Talents’ Training of Business Administration, Ministry of Education, January 2008-December 2010, the core member

4. The Project of Bilingual Teaching Team for Business Administration, Hubei Provincial Department of Education, March 2010-December 2013, the core member


Awards for Teaching

1. Zhang Yao was awarded as the Outstanding Adviser of Bachelor Degree Thesis in Hubei Province in 2006.

2. Zhang Yao won the Second Prize in the Lecture Competition of Young Teachers in humanities & social sciences of China University of Geosciences in 2009.

Academic Research  

Scientific Research Projects

1. Research on the strategic choice of the small and medium-sized export-oriented enterprises under the background of Double trade remedy (No.CUGW130216), the Central College Funds, January 2013.1- December 2015, the project director

2. Research on the ability formation and value driven action of E-commerce by cooperation between enterprises (No. 71072080), The National Natural Science Foundation of China, January 2011- December 2013, the core member

3. Research on the development and innovation in China's low-tech manufacturing industry (No.07BJL030), National Social Science Fund, December 2007-March 2010, ranking 3

4. Research on the total quality management of service-oriented government in Hubei Province based on internal and external practice, the Hubei Provincial Social Science Fund, June 2008-June 2010, the core member

5. Research on the enterprise process based on dynamic environment (No.2008Y044), Humanities and Social Science Fund of Hubei Province, June 2008-December 2009, the core member


Academic Papers

1. Zhang Yao, Sun Lijun. A study on China textile and apparel industry development, challenges, and countermeasures. The Eighth Wuhan International Conference on E-business, 2009: 1705-1709 (cited by ISTP)

2. Li Yukai, Zhang Yao. A study on the strategies of supply chain management under the circumstances of E-business. International Conference on Information Technology and Industrial Engineering, 2010: 494-497 (cited by ISTP)

3. Zhang Yao. The influence of cultural factors in international business negotiation. The public science and technology, 2005: 97-98