Chapter 6 Decision Making: The Essence of the Manager’s Job:
The Decision-Making Process
Step 4: Developing Alternatives
Step 5: Analyzing Alternatives
Step 6: Selecting an Alternative Step 7: Implementing the Alternative
Step 8: Evaluating Decision Effectiveness
The Manager as Decision Maker
Making Decisions: Rationality, Bounded Rationality, and Intuition
Assumptions of Rationality
Bounded Rationality
Role of Intuition
