Brand Course for International Students

Video 17

 

Chapter 7 Foundations of Planning:

        Establishing Goals and Developing Plans

    Approaches to Establishing Goals

   Characteristics of Well-Designed Goals

   Steps in Goal Setting

    Developing Plans

   Contingency Factors in Planning

   Approaches to Planning

        Contemporary Issues in Planning

     Criticisms of Planning 

             Effective Planning in Dynamic Environments

 

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